What drives any business decision? You might think business decisions are all about profits and opportunities. For large corporations, decisions might come from boardrooms and spreadsheets. But for small businesses, the truth is a little different – they often come from necessity. From experience. From knowing what it’s like to struggle.

My name is Alex, and I began LedgerSentinel Financials because I know the answer is different for every company.

My grandparents started their own business and struggled for years to find out what drove their decisions. For them, every decision was about survival, not strategy. The future? That was a luxury they couldn’t afford. Watching this go on for years, I saw firsthand how tough it is for small businesses to think beyond today.

I started focusing my efforts on small businesses because I wanted to help people be able to make business decisions based on future goals, not immediate needs. After years of working in corporate America, wondering why decisions were made the way they were, I realized there’s a better way. There’s more to a business than just numbers and information. There is a beating heart behind every small business. A person who wants to make a difference or sees a need and is filling it. No matter where you are in your business journey or what your goals are, it’s never too late to make decisions that impact your future.

So I ask: Where will your decisions take you?